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Social Media Monitoring & Analysis
Our real-time social media monitoring and analysis tool allows you to quickly understand, and so respond to the most important conversations about your brand.
The majority of mentions in social media can be irrelevant, with automated tools often delivering a mass of meaningless and confusing information. It's one of the biggest challenges with monitoring social media, and key to mastering it, is defining the right search criteria. We have a team of search string experts that will help set up your service to filter out irrelevant noise and just present the facts you need in a clear and easy to review format.
We monitor millions of conversations and content across social media: microblogs such as Twitter; social networks such as Facebook and Linked In; forums; video and news sites; corporate and special interest sites in over 20 different languages.
Automated sentiment and influence scoring helps you identify the content and influencers which most impact your world.
Create your own dashboard, charting buzz, popularity, sentiment, credibility and influence, media type, share of voice and key influencers.
Gorkana Radar is integrated into our all-in-one portal so you can compare and contrast your social and mainstream coverage with our 'cross-media buzz comparison' widgets, identify trends, sentiment and intensity of buzz.
Set up email alerts around specific groups of influencers, media types or mentions, and assign actions to others for follow up.
Our fully managed service makes set up easy. We offer relevant search-strong set up, guidance, advice and training as often as you need.
Powered by Brandwatch - a global platform developed in the UK and chosen by us for its consistently high performance in terms of accuracy, relevance, speed and automated sentiment scoring.
Benefits to you
- Search string expertise.Get the experts to help you define and set up your criteria so you receive the most relevant information and insights everyday.
- Market-leading technology.Trust in the speed, accuracy and reliability of our technology.
- Easy to use.Access the information you need in a clear and simple format.
- More than social.Tap into multi-channel analyses and ad-hoc reports as you need them.
- Affordable.Pay for what you need, our pricing structure is designed to be cost-effective for organisations with higher and lower volumes of mentions.
- Dedicated account teams.Real people making sense of your virtual world.
Marks & Spencer
The all-in-one service is ideal...the fact that it brings together services I know deliver accurate & detailed media intelligence gives me great confidence. It’s also the only service that offered me the ability to compare our social & mainstream coverage
Head of Product PR , Marks & Spencer